Analysing a TV Advertisement Essay -- Papers

Analysing a TV Advertisement The TV advert that I am going to analyse is advertising Comfort, the clothes washing liquid. This advert is very, very unusual. It is about a family made out of fabric, a little bit like rag dolls. I am going to analyse this advert shot by shot so it is easy to understand. The first shot is set in the bathroom of the 'Clothes family'. Little Lisa cloth is extremely upset that her boyfriend is leaving town for a little while. At the start of the advert she is standing in the bathroom looking extremely upset. Her mother then comes in. This first shot is a tracking shot as it moves with the mum as she enters the bathroom and walks forward to talk to her daughter. The set is the bathroom of the house and it is in fact very plain and minimalist. The bathroom is a simple cream colour but it looks as if this is made out of cloth, for the reason that it has stitches all around the edges of the whole room. I believe that the writers have created the bathroom to be this way so that the people stand out, as they are bright colours. The mum is made out of orange and brown material and the girl is purple, pink and lilac. The lighting used in this advert is also very important. If the lighting was dark or there was no lighting at all, then no body would be able to see the advert or the people in the advert and the whole advert would be useless. Therefore, the lighting is very bright, lively and cheerful. Nothing is dark. The reason for this is maybe because the advert is set in the daytime. Nevertheless, it may give connotations of the product making people jolly and cheerful even when they might be upset. ... ...till standing their hugging. Lisa then says in a fed up sort of way, "Darren you're creasing me now!" Once this phrase is said the Mother appears on the screen from behind the door. She looks at the couple in an 'I told you so' look. This is a shot reverse shot looking into the house from the road, onto the girls face and her Mother. I think that this advert is very clever. It gives the connotations that the product will basically make clothes feel fresh and cool without damaging them in any sort of way. I like the way that the writers have used people made out of clothes and that the comfort is used like a moisturiser to make the clothes soft. The comment about the creasing at the end of the advert is also quite funny. The music throughout the advert is light and bouncy. It makes the advert seem bubbly and lively.