Coca-Cola Company Research Paper Example | Topics and Well Written Essays - 2750 words

coca- grass Company - Research Paper ExampleIndeed, Coca boobs strategic marketing and focussing processes add to the companys firmly embedded monetary leadership in the non-alcoholic beverage market segment. Introduction Coca dummys strategic marketing and management architectural plans catapults the entity as one of the worlds popular non-alcoholic beverages. The look into centers on the history of Coca Cola. The research includes producing a financial statement analysis of Coca Cola America. The study incorporates the similarities and differences between the production processes of both Coca Cola America and Coca Cola Mexico. Coca Colas strategic marketing and management processes precipitates to the companys current financial leadership in the non-alcoholic beverage market segment. History of Coca-Cola. Lonnie Bell (2004) emphasized Coca Cola, the worlds muted drink, was accidentally invented by Dr. John Pemberton. Dr. Pemberton, a pharmacist from Atlanta, Georgia, formu lated the Coca-Cola syrup using a three legged brass pot. Dr. Pemberton used two fountainhead ingredients for his invention in 1886. The two ingredients are coca plant and the Kola nut. The Coca plant is a good source of Cocaine. However, Dr. Pemberton insisted that Coca Cola contains unaccompanied 1 % Cocaine percentage. Paul Gootenberg (1999) theorized Cocaine made its first appearance in the United States during the 1880s, when physicians first interested themselves in the drugs therapeutic potential. Limited at first to a relatively narrow range of therapeutic use, cocaines popularity grew far beyond the boundaries of medical practice. By the late 1890s, many observers came to believe that the popular... This paper stresses that Coca Colas strategic marketing and management plans catapults the entity as one of the worlds popular non-alcoholic beverages. The research centers on the history of Coca Cola. The research includes producing a financial statement analysis of Coca Cola America. The study incorporates the similarities and differences between the production processes of both Coca Cola America and Coca Cola Mexico. Coca Colas strategic marketing and management processes precipitates to the companys current financial leadership in the non-alcoholic beverage market segment.This theme makes a conclusion that based on the above discussion, Coca Colas strategic marketing as well as management plan contributes to companys retaining its century old popularity in the non-alcoholic beverages market segment. The constant innovative changes in the companys packaging and ingredients translate to the current visor of Coca Colas financial success. The financial statement analysis indicates Coca Colas innovative and creative production and marketing strategies significantly contribute to Coca Colas current favorable financial picture. There are some similarities and differences between the production processes of both Coca Cola America and Coca Cola Mexico. Ind eed, Coca Colas strategic marketing and management processes metamorphose to the companys firmly entrenched financial leadership in the non-alcoholic beverage market segment.